As an empathetic kid, I was chosen last for dodgeball. As an empathetic adult, I still can't throw a ball, but I can catch the user's attention. My clients are the last ones standing.
How do you toot without reeking of arrogance? By letting the user decide if he wants to read more. Stop and smell the boasting on my awards page, if you choose.
Like plastic surgery in Hollywood, just because you can, doesn't mean you should. Sometimes plain is pretty, simple is sexy, and the obvious is not so obvious. Testing is imperative.